Intuitive Design
Intuitive Design
Your home should feel as beautiful as the life you are creating within it.
Personalized interior design rooted in who you are, how you live, and who you are becoming.
There is a difference between a beautiful house and a home that feels unmistakably like you.
A home can contain lovely furniture, beautiful art and carefully chosen objects and still somehow feel disconnected from the person living within it. Sometimes we inherit a style from another season of our lives. Sometimes our homes become collections of things accumulated over years rather than intentional reflections of who we are now. And sometimes, quite simply, we have changed while the spaces around us have remained the same.
Intuitive Design begins with the belief that your home should evolve with you.
My approach brings together my intuitive work, love of beautiful and meaningful spaces, creative eye, artistry, and ability to see possibility—not only in a room, but in the person who inhabits it.
Rather than beginning with trends, a prescribed aesthetic or a Pinterest-perfect version of how your home should look, we begin somewhere much more interesting.
With you.
Your story.
Your rhythms.
Your tastes.
The way you actually live.
The things you treasure.
The things you have outgrown.
The season you are moving through.
And the woman you are becoming.
From there, we turn our attention to your home and begin creating an environment that supports her.
Who are you becoming—and does your home reflect her?
This question is at the heart of Intuitive Design.
Perhaps you have entered a new chapter of your life and your surroundings no longer feel like you.
Perhaps your children are growing, leaving home or simply using your spaces differently.
Perhaps you have moved, divorced, remarried, changed careers, entered a new season of womanhood, begun creating again, started a business, experienced loss, or reached that delicious point in life when you realize:
I get to decide what I want now.
Or perhaps nothing dramatic has happened at all.
You simply walk through your home knowing it could feel better.
More beautiful.
More cohesive.
More peaceful.
More sensual.
More interesting.
More alive.
More you.
Intuitive Design allows us to discover what that means—and then create a clear, thoughtful vision for bringing it into your physical environment.
The Signature Intuitive Design Experience
$5,000
For the woman who wants the vision.
This is where our work begins.
The Signature Intuitive Design Experience is a deeply personalized exploration of the woman and the home, created for the client who wants a thoughtful, cohesive design vision and the freedom to bring that vision to life in her own time.
Alchemy of Becoming
Before I design for you, I want to understand you.
We begin with a private 2–2.5 hour Alchemy of Becoming session exploring your story, your current season of life, your desires, patterns, transitions, and the person you are becoming.
Through conversation, astrology and intuitive exploration, we begin to uncover what feels most essential to you now: what you are craving, what you may have outgrown, what you want more of, and how you want to feel within the life you are creating.
Your astrological chart is not used to prescribe an aesthetic or tell us what your home should look like. Rather, it becomes one of the many lenses through which I come to understand you more deeply.
Because before we choose a color, move a piece of furniture, place a painting or introduce something new into your home, I want to understand the woman who will live there.
Beautiful design begins with knowing who we are designing for.
The Home Immersion
Next, I come into your home.
For approximately 2–3 hours, we experience the space together.
We look beyond what is simply “pretty” or “not pretty” and explore how your home actually feels and functions.
What do you love?
What feels unfinished?
What have you outgrown?
Where do you naturally gather?
Where do you retreat?
What spaces do you avoid?
What deserves to remain?
And what might become extraordinary simply by being seen differently?
Together, we consider furniture placement, spatial flow, color, lighting, texture, textiles, art, plants, meaningful objects, function and atmosphere.
We also look closely at what you already own.
Intuitive Design is not about throwing everything away and purchasing an entirely new life. A beloved chair may simply need a new home. Art may need to move. A room may need editing rather than filling. Something tucked away may become the piece around which an entire space begins to make sense.
Sometimes transformation requires something new.
Sometimes it begins by seeing what is already there differently.
Your Intuitive Design Vision
After our time together, I create your personalized Intuitive Design Vision—a beautifully considered roadmap for transforming your space.
Depending upon the needs of your home, your vision may include:
Overall creative and aesthetic direction
Color and palette recommendations
Furniture placement and spatial flow
Lighting direction
Art placement and recommendations
Plants and botanical elements
Rugs, textiles, pillows and soft furnishings
Styling and meaningful objects
Pieces to keep, relocate, repurpose or release
Priority purchases
Select curated sourcing recommendations
Clear priorities and next steps
This is intentionally not an enormous traditional design binder filled with information you will never use.
It is thoughtful, personal, beautiful and actionable.
A vision you can actually live into.
The Integration Session
Once you have received your Intuitive Design Vision, we meet privately for a 60-minute Integration Session.
Together, we walk through the recommendations, answer questions, refine details where appropriate and establish your priorities so you know exactly where to begin.
From there, you may choose to implement your design independently—or invite me back to help bring it to life.
Your Investment
$5,000
The $5,000 investment is my professional creative and design fee and includes your Alchemy of Becoming session, Home Immersion, development of your personalized Intuitive Design Vision, select sourcing recommendations and Integration Session.
The $5,000 design fee does not include a furnishings or purchasing budget.
Furniture, lighting, rugs, pillows, textiles, plants, artwork, accessories, paint, décor, materials, labor, contractors, tradespeople, delivery fees and all other physical purchases or outside services are separate and are paid for by the client.
Private Design Day
$3,500 per day
You have the vision. Now let's bring it to life.
Available to clients who have completed the Signature Intuitive Design Experience, a Private Design Day gives us a dedicated day together inside your home to begin physically creating the space we envisioned.
This is the playful part.
We move things.
We edit.
We rearrange furniture.
We place art.
We style shelves and surfaces.
We work with plants.
We incorporate pieces you have purchased.
We experiment with placement, proportion, texture and composition.
And we make decisions together rather than allowing another beautiful box to sit unopened in the hallway because you aren't quite sure where it belongs.
A Private Design Day is focused, creative and hands-on—a beautiful burst of transformation without requiring you to enter an ongoing traditional interior design contract.
Your Investment
$3,500 per day
The Private Design Day fee covers my dedicated professional time, creative expertise, styling and hands-on design direction.
The $3,500 fee does not include anything purchased for your home.
Furniture, plants, artwork, pillows, rugs, accessories, textiles, lighting, paint, materials, shopping purchases, delivery fees, installers, movers, contractors, tradespeople and all other physical purchases or outside services are additional and paid separately by the client.
The Alchemy of Home
Bespoke Home Transformation
Beginning at $10,000
For the woman who wants more than the vision—she wants to be held through the transformation.
The Alchemy of Home is my most immersive Intuitive Design offering, created for the woman who wants a deeper level of creative direction, curation and involvement as we transform multiple rooms or create a more comprehensive vision for her home.
Like all of my Intuitive Design work, we begin not with the furniture, but with the woman.
We explore who you are, how you live, what this season of your life is asking of you, what you have outgrown and what you want your home to make possible.
Then we turn toward the physical environment and begin creating a home capable of holding that life.
Depending upon the size, scope and needs of your project, The Alchemy of Home may include:
Alchemy of Becoming
An extended Home Immersion
A comprehensive Intuitive Design Vision
Room-by-room creative direction
Color and palette development
Furniture and spatial direction
Lighting and textile direction
Art and botanical curation
Thoughtful integration of meaningful existing pieces
Personalized sourcing recommendations
Private Design Days as appropriate
Styling and placement
Collaboration with outside professionals where appropriate
Final styling and completion
A closing home ritual to intentionally mark the beginning of this new chapter
Every Alchemy of Home engagement is unique.
Some homes need editing.
Some need warmth.
Some need permission to become bolder.
Some need beautiful new pieces.
Some need considerably fewer things.
And some are ready to be completely reimagined.
The process is guided by the woman, the home and the life the two are preparing to hold together.
Your Investment
The Alchemy of Home begins at $10,000.
Because this is a bespoke experience, your professional creative and design fee is determined by the size, scope and complexity of the project before our work begins.
The Alchemy of Home project fee is my professional fee for the design, creative direction, curation and specific services outlined in your individual proposal. It does not include a furnishings or purchasing budget.
Furniture, lighting, rugs, pillows, textiles, plants, artwork, accessories, paint, décor, materials, contractors, tradespeople, installers, labor, shipping, delivery and all other physical purchases or third-party expenses are separate from my professional fee and are paid for by the client.
A Note About Your Investment
Design fees and furnishings budgets are separate.
I want this part of the experience to be beautifully clear from the beginning.
Your Intuitive Design investment reserves my time, creative expertise, intuitive process, design direction and curation.
It does not represent a budget for purchasing items for your home.
Every client begins with a different home, different belongings, different priorities and a different desired level of investment.
Some transformations may require very few new purchases.
Others may include significant investments in furniture, artwork, lighting, rugs, plants, textiles, accessories or other pieces.
We will discuss your anticipated purchasing budget as part of the design process so that the vision we create is both inspiring and grounded in the investment you are comfortable making in your home.
All physical items selected or recommended for your space are purchased separately from your Intuitive Design fee.
Outside professionals and services—including contractors, painters, electricians, installers, movers, delivery services and other trades—are also separate.
Intuitive Design focuses on creative direction, curation, styling and transformation rather than architectural plans, construction drawings or traditional construction management.
What Intuitive Design Is—and What It Isn't
Intuitive Design is for the person who wants a home with soul.
It is deeply personal interior design shaped by your life, your story, your tastes and the way you want to feel when you walk through your own front door.
It is creative direction.
Curation.
Editing.
Beauty.
Flow.
Color.
Art.
Plants.
Texture.
Meaning.
Atmosphere.
And the thoughtful bringing together of the things you already love with the things your home may still be waiting for.
It is not architectural design, construction documentation or traditional renovation project management.
When a project requires architects, engineers, contractors or specialized tradespeople, those professionals remain responsible for their respective areas of expertise.
My role is to hold the creative vision and help your home become something that feels beautifully, unmistakably yours.
Beautiful spaces are not created by beautiful things alone.
They are created through relationship.
Between light and texture.
Beauty and function.
The meaningful and the unexpected.
What we keep and what we finally allow ourselves to release.
Between the person we have been and the person we are becoming.
Your home witnesses an extraordinary amount of your life.
It holds ordinary Tuesday mornings and enormous celebrations. Children growing. Relationships changing. Creativity returning. Grief moving through. Friends gathering around tables. Quiet cups of tea. Reinvention. Rest. Desire. Becoming.
I believe the spaces surrounding us deserve the same thoughtful attention we give to the lives unfolding within them.
So perhaps the question isn't simply:
How do you want your home to look?
Perhaps it's:
How do you want to feel when you walk through the door?
And even more importantly—
Who are you becoming—and are you ready for your home to meet her?
Intuitive Design by Ashley Masters